'There is nothing worse than someone who looks as if he tries too hard,' says Mr Thom Browne, who urges men to look at classics differently. Designs like this striped merino wool sweater are just what he's talking about. It's knitted in a fine gauge and has mother-of-pearl buttons at the sides and cuffs - a nice detail if you like to layer. The grosgrain tipping and tab are signatures of the label.