Rhude designer Mr Rhuigi Villasenor considers designing clothes a way of telling his personal story - the recurring cigarette imagery is a reference to growing up in the Philippines and his ex-girlfriend, who was a smoker. Printed with the logo in a font that resembles traditional tobacco branding, these wide-leg shorts are cut from substantial nylon and fully lined in breathable mesh. The signature yellow drawstring is meant to hang a little long.