This oversized T-shirt may be printed with birds coming out of a hat, but there's nothing sleight of hand about Heron Preston's success – the namesake designer cut his teeth as global digital producer for Nike and creative consultant for Mr Kanye West before launching his own label. It's made from soft cotton-jersey that's subtly embroidered with the Russian word for 'style' at the sleeve and finished with the signature bright-orange logo patch. Wear yours with slim jeans or sweatpants.