It only took three seconds for Mr Karl Lagerfeld to design Fendi's 'Zucca' monogram in 1965, and it's since become one of the most long-lived, recognisable emblems in the industry. This zip-up sweater has been made in Italy from warm wool that's jacquard-woven with the 'FF' moniker along the sleeves. It has a slim fit and funnel neck to keep out the breeze.